About
Beyond Stereo (تخطّي النمطيّة) — a campaign identity for ABAAD, with Search for Common Ground and UK aid, challenging gender stereotypes in Lebanon. A geometric bilingual mark of bow-tie triangles frames the Arabic word, and the campaign line #أكيد_مش_مستحيل (#sure_can_do) is set in bold yellow Arabic over people breaking expected roles — a male dancer, a female martial artist — on a single lavender ground. The campaign plan, “The Twenty — Break the beat”, is laid out as a landscape book in navy, yellow and lavender, pairing duotone photography with the bow-tie marks.
